Artificial intelligence is rapidly becoming a fixture in the financial advisory space, with over three-quarters of firms already using or exploring it. Rather than viewing AI as a threat, advisors should see it as a valuable ally that enhances efficiency and allows more time for meaningful client engagement.
AI tools can streamline research, summarize documents, and provide fast answers to complex client questions, saving hours of manual effort. During meetings, AI-driven transcription services like Zoom AI Companion and Jump AI can capture notes and action items, allowing advisors to stay fully present.
In marketing, platforms like Canva and Mailchimp now use AI to create polished content quickly, while tools like ChatGPT can also help formalize internal documentation and standardize processes.
Finsum: By embracing these tools, advisors can elevate service quality, boost operational efficiency, and increase the long-term value of their firm.