Wealth Management

Outcome-based ETFs, launched in 2018, have surged past $70 billion in assets under management as investors embrace structured approaches to manage risk and return. About 98% of assets are in buffer strategies ranging from 9% to 100%, primarily tied to the S&P 500 Index via FLEX options. 

 

During April 2025’s market volatility, investors shifted heavily toward 15–40% buffers, signaling stronger demand for deeper downside protection. “Max buffer” or principal-protected ETFs, offering full downside coverage, have become the fastest-growing segment, with assets up over 45% year-to-date. 

 

New entrants like Goldman Sachs Asset Management and McCarthy & Cox are innovating with dynamic reference assets and even bitcoin-linked outcomes. 


Finsum: With more managers entering the space and product innovation accelerating, outcome-based ETFs are reshaping how investors approach portfolio construction.

The rise of artificial intelligence has sparked an unexpected boom in utility ETFs, driven by soaring electricity demand from power-hungry data centers supporting AI infrastructure. Funds like XLU, VPU, IDU, and FUTY have gained over 7% in the past year, outperforming the broader utility sector. 

 

Data centers already consume about 1.5% of global electricity, with the U.S. accounting for nearly half, and the International Energy Agency projects this demand to double by 2030. This surge positions electric utilities as critical enablers of the AI revolution, creating a long-term growth runway supported by regulated rate increases and infrastructure expansion. 

 

Investors have turned to utility ETFs as a way to gain exposure to companies powering the digital economy, particularly U.S. giants like NextEra Energy and The Southern Company. 


Finsum: As AI adoption accelerates, utility ETFs stand to benefit from a sustained and predictable rise in electricity demand.

Bank of America is urging investors to focus on high-quality value stocks as markets show signs of overheating and sentiment shifts toward more defensive strategies. In its Small/Mid Cap Factors report, the bank noted that while small-cap value stocks lagged in the third quarter, they are now positioned for a rebound. 

 

Analysts pointed to several signals suggesting stronger prospects for value stocks, including the U.S. Regime Indicator’s recent shift to a “Recovery” phase, historically favorable for value leadership.

 

The report also emphasized that value stocks tend to outperform during Federal Reserve rate-cut cycles, similar to the current environment. Bank of America highlighted that value has started to outperform in mid caps, even as growth stocks continue to rally, noting that the “low-quality rally is in its later innings.” 


Finsum: Turning to fundamentals could be the play with rate cuts on the horizon and an shaky economy. 

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