Displaying items by tag: personalization

Direct indexing is seeing a surge in popularity as it appeals to many investors due to its tax benefits and customization abilities while still offering low costs and diversification. Hearts & Wallets conducted a focus group in 3 cities across the US with investors to get their thoughts on the emerging strategy.

Direct indexing is essentially a variant of traditional index investing through low-cost ETFs or mutual funds. However, the major difference is that investors replicate the index within a separately managed account. This means that they own the actual constituents of the index which means that there are additional opportunities for tax-loss harvesting and personalization.

The focus groups were overall very favorable to the concept and more so than in previous years. Respondents seemed to be most attracted to its potential tax savings. In contrast, many were less enthused about customization given that it added a layer of complexity and seemed time-consuming. A small minority did appreciate the option of being able to avoid companies they don’t like.

Another interesting finding from the focus group is that it’s appealing to investors with less assets as well as high net-worth investors specifically for its tax savings. According to the firm, two-thirds is in taxable accounts, and this continues to grow at a faster pace than money in nontaxable accounts. Thus, advisors are likely to have the most success by stressing this benefit of the strategy. 

Finsum: Hearts & Wallet conducted a focus group of investors in 3 cities about direct indexing. It revealed that investors were most receptive to the strategy’s tax benefits. 

Thanks mainly to a blend of enhanced technology, lower trading costs, and a growing appetite for personalized investment strategies, direct indexing may become a term as common with investors as mutual funds and ETFs. A recent article in USA Today highlights this trend, and when a broadly read news source such as this writes about a subject, it’s usually a clear sign it has begun to resonate with the masses.

So, what is driving this surge in popularity? The answer lies in the convergence of investor preferences and improved platform capabilities. While investors are always keen on the potential for total return, they also seek flexibility, cost efficiency, and favorable tax treatment—benefits that direct indexing is uniquely positioned to provide.

Direct indexing allows investors to tailor their holdings to reflect personal values or strategic preferences, such as ESG considerations or specific sector exposures. Moreover, the tax optimization potential of direct indexing allows for more efficient management of capital gains taxes, a feature particularly attractive to savvy investors looking to maximize their after-tax returns.

As direct indexing becomes more widely adopted by advisors and platforms, we’ll watch with interest to see if this investment approach moves from the domain of the affluent and the institutional to the everyday investor.

Finsum: Direct indexing's spread to lower account balances could make it as popular a product type as mutual funds and ETFs.

Consumers are increasingly seeking greater personalization. According to a McKinsey report, "The value of getting personalization right—or wrong—is multiplying," 71% of consumers stated that they expect personalized experiences. It stands to reason that this expectation would extend to their investment portfolios, which are arguably more consequential than everyday consumer purchases.

For financial advisors, this signals a shift towards accommodating clients who demand more than what mutual funds and exchange-traded funds (ETFs) can offer. Separately managed accounts (SMAs) are a viable solution to meet this demand for customization. SMAs allow investors to personalize their investment strategy to fit their unique objectives, risk appetite, and financial situations—something that generic investment vehicles cannot always match.

In addition, the expertise offered by investment managers in SMAs is invaluable. Their insights are critical for asset allocation, security selection, and risk management. As the trend towards customization grows, SMAs may well become a cornerstone of investment portfolios, offering the personal touch that today's investors increasingly expect.

Finsum: Separately Managed Accounts may emerge as the solution of choice to fulfill investors' growing preference for personalization.

Jonathan Foster, president, and CEO of Angeles Wealth Management, recently penned an article on MarketWatch where he listed the benefits of direct indexing for retail investors. Foster noted that while direct indexing is primarily used by high-net-worth investors that are seeking to optimize their after-tax returns, the widespread elimination of brokerage trading fees and the growing availability of fractional share trading have led to greater adoption of direct indexing. According to Foster, the advantages that direct indexing can bring to a portfolio include ‘dirty money,’ outmoded mutual funds, and personalization. Foster says that ‘dirty money’ refers to investors expressing concern about how the companies they invest in make money. For instance, direct indexing offers advisors the ability to craft portfolios that exclude what their clients believe to be “dirty money.” Foster uses tobacco as an example. In this instance, direct indexing can help an investor craft a tobacco-free portfolio. Outmoded mutual funds refer to investors using mutual funds in taxable accounts and not having the benefit of starting with their own individualized cost basis, which can lead to distributable annual taxable gains. With direct indexing, investors can take advantage of tax-loss harvesting. Direct indexing can also offer investors an opportunity to customize portfolios with strategies such as ESG.

Finsum:A wealth management executive recently wrote an article on MarketWatch advocating for direct indexing due to benefits such as excluding certain securities, employing tax-loss harvesting, and customizing a portfolio for certain strategies.

Financial technology platform 55ip reached new records for platform adoption, custom models, tax savings, and company growth last year. The 2022 tax savings benefit for model portfolios of ETF and Mutual Funds was a record 2.70% (2.66% when annualized since 2020). In addition, market-driven demand helped increase the number of advisory firms on the 55ip platform by more than 50%, to 234 firms, which represents $234 billion in discretionary assets under management for 2022. Individual advisors that partnered with 55ip grew by 122%, while the growth of custom models on the platform increased by 134% from 2022. They now comprise 45% of all assets on the 55ip platform. The demand for personalization among advisors also increased, which led the firm to significantly increase the output of custom models. Paul Gamble, Chief Executive Officer of 55ip, stated “We’re incredibly proud of the increased value we provided last year to our clients. The growth we experienced demonstrates that our value goes well beyond tax savings benefit to investors, which reached an all-time high last year. We doubled our trade volume last year as well, completing more than 1.8 million trade orders on behalf of our advisors. That translates to more than 500 hours in time saved for each firm using our platform – a benefit that is invaluable to advisors.”

Finsum:The demand for personalization among advisors increased last year, which led 55ip to significantly increase the output of custom models while driving new records for platform adoption, custom models, tax savings, and company growth.