Displaying items by tag: betterment

(New York)

We saw an article that caught our eye today. How does earning a 1.8% yield on cash sound? If that sounds enticing, consider putting some money in Betterment’s new Smart Saver option. Betterment is seeking to compete with digital banks, who have been boosting interest payouts recently, by offering a product for cash that might be stagnating in a savings account. The yield is backed by a mix of 80% short-term US Treasury bonds and 20% US short-term investment bonds. The only catch is that the account is not FDIC insured, which is a hindrance compared to some bank accounts which are offering comparable yields and are FDIC insured.

FINSUM: This seems like a good offering in principle. Betterment’s argument against the competition is that unlike banks, their holdings directly track the Fed instead of being artificially manipulated to optimize net interest margin.

(New York)

While it is the first high profile closure of a robo advisor in recent memory, it feels like the start of a big change in the industry. This week, robo advisor Hedgeable announced it was closing its doors. The platform was a smaller rival to Betterment and Wealthfront and was founded by two former employees of Bridgewater Associates. The platform received a good deal of media coverage and tried to differentiate itself via a unique offering. However, it was unable to attract sufficient assets to keep operating. The $80m it had in client AUM will now be passed on to Folio.

FINSUM: All the VC money that was funding these robo advisors is going to start running out, which means a mass wave of consolidation is coming.