Financial advisors often focus on younger investors, but women over 60 are becoming a powerful and growing segment of primary asset holders. Many acquire wealth through widowhood, divorce, or lifelong independence, and they bring unique priorities to financial planning, including legacy, caregiving roles, and family impact. 

According to Jen Hollers of LPL Financial, these women value personalized, relationship-based advice and often seek to align their financial decisions with personal values rather than focusing only on performance. 

A challenge for advisors is that many older women are new to active wealth management, having been excluded from earlier financial conversations, and may feel overwhelmed when suddenly in charge. Hollers urges advisors to lead with listening, avoid jargon, and embrace a holistic model that blends estate planning, family dynamics, and legacy goals into a cohesive plan. 

Finsum: By fostering transparency, empathy, and family involvement, advisors can help ensure these clients’ intentions are honored while also building lasting relationships with the next generation.

Farther has launched an AI-powered Investment Proposal tool, designed to help advisors generate customized client proposals in under 10 minutes. Built entirely in-house, the tool consolidates tasks that once required multiple platforms into a single secure system, ensuring both efficiency and compliance. 

It analyzes a prospect’s existing portfolio, compares it against Farther’s investment models, and produces tailored recommendations that advisors can further refine. The goal is to streamline onboarding while delivering more personalized and client-friendly proposals, helping prospects better understand their options. 

Advisors already using the tool say it allows them to focus more on strategy and client conversations, making their pitches more effective. 

Finsum: AI continues to modernize wealth management by blending automation with human expertise.

In the evolving “post-60/40” investing landscape, alternatives often come with higher fees and reduced liquidity, but investors tolerate these trade-offs for the potential of higher returns and skilled management. Wealth managers stress that allocations should reflect an investor’s liquidity needs, risk tolerance, and experience, with recommendations ranging from a cautious 10% to as high as 50% for those with no short-term cash flow requirements. 

While some, like Marina Wealth’s Noah Damsky, seek niche managers with unique strategies, others—such as International Assets Advisory’s Ed Cofrancesco—favor straightforward private real estate projects for their simplicity and transparency. 

Ballast Rock Private Wealth’s Andrew Mescon highlights private credit and private equity secondaries as compelling opportunities, citing diversification, downside protection, and discounts to net asset value as advantages. Managers also note the growing role of evergreen fund structures, which can ease liquidity constraints and broaden access to these asset classes. 

Finsum: Ultimately, successful alternative investing hinges on aligning product complexity, fees, and liquidity with each investor’s unique financial situation.

President Donald Trump has signed an executive order that could reshape 401(k) investing by allowing retirement savers broader access to private equity, cryptocurrency, real estate, and other alternative assets. 

Proponents argue the change could improve diversification and expand opportunities, particularly as more companies remain private, while critics warn of higher risks, limited transparency, and steep fees compared to traditional mutual funds and ETFs. The order directs the Department of Labor and SEC to review guidance and consider rules that would make these investments more accessible within 180 days, potentially encouraging more employers to offer them. 

Supporters in the asset management industry see this as a democratization of private markets, but fiduciary advocates caution that inexperienced investors could suffer devastating losses without strict safeguards. Experts recommend limits—such as capping exposure to 5%–10% of a portfolio—and robust investor education to mitigate risks. 

Finsum: Even if changes take months to materialize, the move signals a major shift in U.S. retirement policy, one that could expand investment menus while also amplifying the stakes for 401(k) participants.

Investors with goals in the three- to 10-year range, those already retired, or anyone seeking portfolio stability often benefit from including bonds. Fixed-income exchange-traded funds (ETFs) offer a simple and cost-effective way to gain this exposure, with many tracking indexes that provide transparency on duration and credit quality. 

Low expenses are especially important for bond ETFs, where returns are typically more modest than in stocks, making cost efficiency a key driver of performance. Morningstar’s highest-rated Gold Medalist bond ETFs—such as Vanguard Total Bond Market ETF (BND), iShares Core US Aggregate Bond ETF (AGG), and Fidelity Total Bond ETF (FBND)—can serve as solid anchors for the fixed-income portion of a portfolio. 

These ETFs span categories like intermediate-term core and core-plus bond funds, with some offering added flexibility to invest in high-yield, bank loans, or emerging-market debt. 

Finsum: For investors seeking stability, diversification, and liquidity, these total market bond ETFs provide a strong starting point.