Model portfolios are quietly transforming the wealth management industry, gradually replacing the once-standard approach of bespoke portfolio construction. More than 80% of fee-based advisors now use models for at least some assets, with trillions in AUM shifting toward this streamlined, outsourced method. 

While models bring scale and efficiency, they raise hard questions about advisor value, especially when clients can access similar portfolios at a fraction of the cost. As robo-advisors like Vanguard grow in market share, the pressure mounts for human advisors to offer more than commoditized investment solutions. 

To stay relevant, advisors must differentiate through advanced planning, alternative investments, tax strategies, and highly personalized service. 

The future of financial advice hinges not on portfolio management alone, but on the depth and breadth of the advisor-client relationship.