Meta is quietly re-entering the crypto landscape, years after shelving its high-profile Libra project amid intense political pushback. The company is now exploring the use of stablecoins—cryptocurrencies pegged to traditional currencies—for global payouts, especially to creators, and has hired fintech veteran Ginger Baker to guide the effort. 

Discussions with crypto infrastructure firms remain in the early stages, but the focus is on leveraging stablecoins to reduce cross-border payment costs and eliminate wire transfer fees. 

Meta’s renewed interest follows a wave of stablecoin momentum across the financial industry, including moves by Stripe, Visa, and Fidelity, and a regulatory environment that may soon offer clearer rules. Unlike its earlier crypto attempt, Meta appears more cautious and flexible this time, showing openness to different stablecoin providers without tying itself to a single issuer. 

While Libra ended in failure, Meta’s second try reflects a broader industry shift—and the company’s ongoing drive to stay competitive in digital payments and fintech innovation.